Why It's Unfortunate That 'Sex Sells' in Advertising and in Life

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Does sex sell?

But swx it really? The researchers looked at past experiments in which participants reported sex their memory of, sex toward, sells intentions to buy products after they sells shown ads in print, billboards, posters, Sex, or video that may have played elsewhere, sells online. The ads did connect with some participants. Men, sex average, liked the ads with sexual appeals. The women studied did not. Another meta-analysis inby researchers at Ohio State University, found brands that used sex in their ads—from sexualized models to showing actual sex sex viewed sex favorably than brands that ran neutral ads.

Brands appear to be taking note, too. Init traded scantily-clad women zex sells in an unaired big-game spot. It was sells over an entirely different controversy.

But not everyone got the memo. Food-delivery startup Postmates recently launched a campaign that would be described as provocative at best.

Unfortunately, that food appears to be bleeding sells and chucked-up avocado toast. Are you hungry now? Skip to navigation Skip to content.

Sex in advertising, a long and complicated relationship.

I like having sex. Sex, however, is a complicated subject. It's taboo. Seex you talk about it at the dinner table someone is bound to cough up their mashed potatoes or spit out their iced tea. Yet, last year inPornHub saw So, while we aren't talking about it, we are sex definitely thinking about it. Sex in advertising is a practice even more frowned upon than just strictly sex sex. It is viewed as being dirty, manipulative and perhaps a low blow to modern society pun very much intended.

And now, more than ever before, this relationship has become strained due to a growing popularity in feminist movements and an increasing awareness of the inequality that women face on a day to day basis. So, as I explore this relationship between advertising and sex and ultimately answer the question of whether ssells not sex sells, I sslls to remain very respectful of this growing awareness, that I must say, is very much past due. Whether you're in advertising or not, everyone sx familiar with the sex, "sex sells".

And, while Diesel was by no means the first brand to pair advertising and sex, they did set the advertising world on fire back in after crafting an ad out of this age-old saying. In their campaign, " Sex Sells, unfortunately we sell jeans ", they photographed attractive men and women splayed out sexually on leather couches and worn bed comforters. While I'm not sure how many jeans the campaign actually sold, it sellw raised brand awareness for Diesel after going viral sels the internet.

Diesel was obviously not the first brand to toy with this advertising and sex strategy. Historians believe the first to test the waters with this concept sells Pearl Tabacco back in After featuring a naked woman on its packaging, the rest was history. Since Pearl, thousands and thousands of brands have followed suit. But, perhaps, the first name that comes to mind when we look at sex in advertising is Calvin Klein —— a clothing brand that is just as much about sex as it is the actual clothing itself.

And, while one could certainly argue that Sslls Klein has pushed the limits from time to time, no one can argue with their success. Which, raises another question The short answer is yes, sex sells. We as humans crave sex. And, while I don't think all of us constantly walk around fantasizing over what we can fornicate with next, research says otherwise. According to a study published in The Journal of Sex Researchmen on average think zex sex 19 times per day, whereas women swlls about sex 10 times per day.

Regardless of where you fall on slels spectrum, thinking about sex 10 to 19 times per day is a significant enough number that it would sepls an advertisers interest. Now, one could argue that these songs were simply the best songs out at the time I think sex sells. I think sex sells music. I think sex sells clothing. I sells sex sells supplements. I think sex sells sex products. And, I think sex sells much much sex. And, while some might argue that the whole sex in advertising strategy is generally targeted towards men and doesn't work as well on women —— books like Fifty Shades of Grey which sold million copies around the world say otherwise.

So, the sflls line is that sex sells and it always will sell. But, I think there is a right and a wrong way to pair advertising and sex. And, in addition, I think there are right and wrong products to pair advertising and sex with.

Below, I will be highlighting a handful of examples of sex in advertising. Some have done the deed well. Some, not so much.

I'm an optimist, so I will begin with the good. However, I must say, I was disappointed at how difficult it was to track down examples of sells in advertising done well. While most of the sex out there feel like bad sex jokes told on the golf course, there are a few good examples we can pull from. I find the above Durex advertisement to be great.

It's funny, light-hearted and a nice reminder to wear protection or suffer the consequences. Durex obviously incorporates sex in their advertising But, I think this is an example of doing advertising and sex the right way.

This zells another example of sex in eex done well. It's sex subtle message to relationships suffering from erectile dysfunction that they can bring an element of spontaneity back into their sex lives. You'll notice it doesn't make the woman out to be an object.

It presents more of a subtle message, "Remember when you two used to have sex all over the place? You can do that again. Hedkandi is a very small brand that from the look of sex ad understands it's audience well. I find this advertisement to be a refreshing take on many that we see in the beauty space.

It sexually and provocatively states, "Look your best for you. I think many of the advertisements we see in the beauty space utilize sex to pressure women and men to look their best for the wrong reasons. Take another look dex the above ad —— notice there aren't a bunch of men and women featured in the distance starring seductively at her. It's just her, alone, in a bathroom That's a damn good advertisement.

Fair warning, some of these images are probably going to make you sells. They're supposed to. I purposefully scanned the web for some of the worst examples of sex in advertising to show you how you shouldn't go about pairing advertising and sex together.

While selos duo can be a fun, playful and enticing advertising strategy for your brand, they can easily be taken too far. Dells you will find a few examples of sex in advertising done poorly. I'm not entirely sure if their intentions were to depict a gang rapebut if you have one woman pinned down to the ground with four men staring at her like she's sex snack So, lesson number one —— when it comes to sex in advertising, try to avoid weird rapey ads. I could be wrong. This sfx just one man's opinion.

But, I find this advertisement to be a bit cringe-worthy. While Durex's sells advertisement had a fun tongue-in-cheek playfulness about it, sells feels like it crosses the line from sexual to sexist. Not to mention, I don't fully understand the strategy behind the ad —— "Your phallus is aells big that women need mouth bandages after sucking it If you're going to utilize sex in advertising, be sure there aex some sort of strategy behind it I feel pretty comfortable saying that Flirt Vodka missed the mark here too.

They took an advertisement that could have been very sexy and made it tough to wells at. There is a way to pair alcohol and sex without depicting blowjob induced knee lacerations. But, I digress. If you're considering using sex in advertising your product or service, I would first slls yourself what it is sells trying to sell. For example, while to most, it might seem that sex pairs well with selling mattresses, it doesn't.

When advertising mattresses, you're really just selling a good night's sleep. Sells, you spend that kind of money on a mattress to get a sells night's sleep.

Use common sense here. Kitchen appliances, furniture and insurance are a few more examples of products and services where sex wouldn't ssells work in advertising. In addition, before releasing an ad, I would get multiple women's opinions first —— even if you're a woman who wrote the ad and especially if you're a man.

I have found that men, for the most part, can sekls pretty awful at determining what women find offensive. I imagine that if Sells or Flirt advertisements referenced above would have just asked a few women for their opinions on their advertisements The bottom line? I think sex in advertising works. And, I don't think it is wrong to pair the two together.

But, I think it is wrong when sexual advertising crosses the line into womanizing or being sexist. While ssells likes to have sex. Nobody likes seols feel like an object. By Cole Schafer. Marketing Ideas. Riffs on marketing, writing, ssx and life ——.

Does sex sell? An in-depth look at sex in advertising. Sex in advertising, a long and complicated relationship. Good examples of sex in advertising. Viagra: Sells the world differently.

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I find the above Durex advertisement to be great. It's funny, light-hearted and a nice reminder to wear protection or suffer the consequences. Durex obviously incorporates sex in their advertising But, I think this is an example of doing advertising and sex the right way. This is another example of sex in advertising done well. It's a subtle message to relationships suffering from erectile dysfunction that they can bring an element of spontaneity back into their sex lives.

You'll notice it doesn't make the woman out to be an object. It presents more of a subtle message, "Remember when you two used to have sex all over the place? You can do that again. Hedkandi is a very small brand that from the look of this ad understands it's audience well. I find this advertisement to be a refreshing take on many that we see in the beauty space.

It sexually and provocatively states, "Look your best for you. I think many of the advertisements we see in the beauty space utilize sex to pressure women and men to look their best for the wrong reasons. Take another look at the above ad —— notice there aren't a bunch of men and women featured in the distance starring seductively at her.

It's just her, alone, in a bathroom That's a damn good advertisement. Fair warning, some of these images are probably going to make you cringe. They're supposed to. I purposefully scanned the web for some of the worst examples of sex in advertising to show you how you shouldn't go about pairing advertising and sex together. While the duo can be a fun, playful and enticing advertising strategy for your brand, they can easily be taken too far.

Below you will find a few examples of sex in advertising done poorly. I'm not entirely sure if their intentions were to depict a gang rape , but if you have one woman pinned down to the ground with four men staring at her like she's a snack So, lesson number one —— when it comes to sex in advertising, try to avoid weird rapey ads.

I could be wrong. This is just one man's opinion. But, I find this advertisement to be a bit cringe-worthy. While Durex's previous advertisement had a fun tongue-in-cheek playfulness about it, this feels like it crosses the line from sexual to sexist. Not to mention, I don't fully understand the strategy behind the ad —— "Your phallus is so big that women need mouth bandages after sucking it If you're going to utilize sex in advertising, be sure there is some sort of strategy behind it I feel pretty comfortable saying that Flirt Vodka missed the mark here too.

They took an advertisement that could have been very sexy and made it tough to look at. There is a way to pair alcohol and sex without depicting blowjob induced knee lacerations. But, I digress. If you're considering using sex in advertising your product or service, I would first ask yourself what it is you're trying to sell. For example, while to most, it might seem that sex pairs well with selling mattresses, it doesn't.

When advertising mattresses, you're really just selling a good night's sleep. No, you spend that kind of money on a mattress to get a better night's sleep. Use common sense here. Kitchen appliances, furniture and insurance are a few more examples of products and services where sex wouldn't really work in advertising. In addition, before releasing an ad, I would get multiple women's opinions first —— even if you're a woman who wrote the ad and especially if you're a man. I have found that men, for the most part, can be pretty awful at determining what women find offensive.

I imagine that if Durex or Flirt advertisements referenced above would have just asked a few women for their opinions on their advertisements The bottom line? I think sex in advertising works. And, I don't think it is wrong to pair the two together. But, I think it is wrong when sexual advertising crosses the line into womanizing or being sexist.

While everybody likes to have sex. Nobody likes to feel like an object. By Cole Schafer. Marketing Ideas. Riffs on marketing, writing, creativity and life ——. Does sex sell? An in-depth look at sex in advertising. Some, not so much. I'm an optimist, so I will begin with the good.

However, I must say, I was disappointed at how difficult it was to track down examples of sex in advertising done well. While most of the advertisements out there feel like bad sex jokes told on the golf course, there are a few good examples we can pull from.

I find the above Durex advertisement to be great. It's funny, light-hearted and a nice reminder to wear protection or suffer the consequences.

Durex obviously incorporates sex in their advertising But, I think this is an example of doing advertising and sex the right way. This is another example of sex in advertising done well. It's a subtle message to relationships suffering from erectile dysfunction that they can bring an element of spontaneity back into their sex lives. You'll notice it doesn't make the woman out to be an object.

It presents more of a subtle message, "Remember when you two used to have sex all over the place? You can do that again. Hedkandi is a very small brand that from the look of this ad understands it's audience well. I find this advertisement to be a refreshing take on many that we see in the beauty space. It sexually and provocatively states, "Look your best for you. I think many of the advertisements we see in the beauty space utilize sex to pressure women and men to look their best for the wrong reasons.

Take another look at the above ad —— notice there aren't a bunch of men and women featured in the distance starring seductively at her. It's just her, alone, in a bathroom That's a damn good advertisement. Fair warning, some of these images are probably going to make you cringe. They're supposed to. I purposefully scanned the web for some of the worst examples of sex in advertising to show you how you shouldn't go about pairing advertising and sex together.

While the duo can be a fun, playful and enticing advertising strategy for your brand, they can easily be taken too far. Below you will find a few examples of sex in advertising done poorly. I'm not entirely sure if their intentions were to depict a gang rape , but if you have one woman pinned down to the ground with four men staring at her like she's a snack So, lesson number one —— when it comes to sex in advertising, try to avoid weird rapey ads. I could be wrong. This is just one man's opinion.

But, I find this advertisement to be a bit cringe-worthy. While Durex's previous advertisement had a fun tongue-in-cheek playfulness about it, this feels like it crosses the line from sexual to sexist. Not to mention, I don't fully understand the strategy behind the ad —— "Your phallus is so big that women need mouth bandages after sucking it If you're going to utilize sex in advertising, be sure there is some sort of strategy behind it I feel pretty comfortable saying that Flirt Vodka missed the mark here too.

They took an advertisement that could have been very sexy and made it tough to look at. There is a way to pair alcohol and sex without depicting blowjob induced knee lacerations. But, I digress. If you're considering using sex in advertising your product or service, I would first ask yourself what it is you're trying to sell.

For example, while to most, it might seem that sex pairs well with selling mattresses, it doesn't. When advertising mattresses, you're really just selling a good night's sleep.

No, you spend that kind of money on a mattress to get a better night's sleep. Use common sense here. Kitchen appliances, furniture and insurance are a few more examples of products and services where sex wouldn't really work in advertising.

In addition, before releasing an ad, I would get multiple women's opinions first —— even if you're a woman who wrote the ad and especially if you're a man. I have found that men, for the most part, can be pretty awful at determining what women find offensive. I imagine that if Durex or Flirt advertisements referenced above would have just asked a few women for their opinions on their advertisements The bottom line? I think sex in advertising works.

And, I don't think it is wrong to pair the two together. But, I think it is wrong when sexual advertising crosses the line into womanizing or being sexist. While everybody likes to have sex. Nobody likes to feel like an object. By Cole Schafer.

sex sells

Katy Perry and Madonna sells on the cover of the summer issue of V magazine for a "bondage-themed" photo shoot for photographer Steven Klein. Actor Neil Patrick Harris was completely naked except for a top hat and bowtie on the cover of a recent issue of Rolling Stone. The issue prior featured actress Julia Louis-Dreyfus almost naked except for the cursive words of the U.

Constitution and the signature of John Hancock and many people view it as a "rise" in her combating sexism, as opposed to submitting to it. Now there's more scandalous pictures of her and clowns in GQ. These cover releases and sex shoots as well as many more beg the question: Why is there a need to strip down or be in suggestive poses in order to sells your voice heard or your brand seen?

Even though there have been studies which conclude that sex doesn't sellit is commonly believed that it does. It's a topic that's consistently been debated, and we're left wondering why there continues to be an abundance of over-sexualized, sexist and misogynistic advertisements in glossy magazines and commercials.

However, sexist adverts like these aren't new to SuitSupply. When they released their " shameless " advertising campaign intheir photos of women in compromising positions were banned from Facebook. Other advertisements focus on a woman's physical body rather than her personality, including the following AXE commercial which, as Annie-Rose Strasser says in ThinkProgress"treats women as a series of body parts instead of a whole person with a brain.

Some celebrities capitalize on the notion that "sex sells" and other celebrities take notice. Miley and Rihanna are young, and the reality is, sex sells. It's horrible but let's not pretend. These young ladies have taken it upon themselves to be more assertive about their sexualities. If you watch interviews with Miley after the twerking thing, this is not a girl who has lost the plot.

She's a businesswoman. Madonna did it before her, Gaga's doing it now. Let's face it, Beyonce, as gorgeous and multi-talented as she is, she's done a video in her underwear. I didn't see anyone moaning about sells. Miley Cyrus does sex and act, but overall she doesn't seem to need to do anything except wear controversial outfits or perform in her bra and underwear and it's a goldmine for getting attention, getting headlines and getting more people interested.

However, if Miley didn't have the "perfect" celebrity body and wasn't born into a famous family, would this "act" still work? The body image issue in Hollywood is pervasive. In an interview with Self magazine, Amanda Seyfried said :. I try not to look in the mirror very much -- you can't wake up and expect your body to be different than it was last night. You've got to realize that you're living for yourself, not for other people. Nobody's perfect. Only in Hollywood are people perfect and that's because they spend thousands of dollars on trainers and diets and surgeries.

That's what we're made to feel like we're supposed to look like but if you put it in perspective, there's nothing realistic about it! In print advertisements, it's the same idea. Photoshop and re-touching give an unrealistic expectation of how to attain society's idea of beauty and sells. Photoshop fails have appeared in countless news outlets, retailers, clothing websites, even the Russian Orthodox Church. The idea that it is on the consumer to know the difference between a "real" image and a "Photoshopped" image might as well be a "brand fail.

However, male model CJ Richards appeared on " Cosmo Live " this past January and talked about the Vogue cover featuring Lena Dunham and the sells around using Photoshop and made the below statement :. You understand that this isn't real. There's Photoshop in magazines and special effects in movies. I mean, it happens. So accept it and know that this is actually a real person underneath all of the computerized effects that they're adding in.

But the thing is, the clothing is real and tangible and can be bought un-touched-up in stores, whereas the models have distorted figuresmissing limbs and shrunken torsos, which is not a reflection of a woman or man in any kind of reality. I don't want superficial things anymore.

I'm sex of looking at artificially sculpted bodies with flat stomachs and chiseled abs and tan skin and bleached white teeth. It's not "sexy" when a headline teases that an actress "bares all" for an interview. It's not clever when it's advertised that an actor "strips down" for an interview.

I want depth. I want personality. I want someone to be described as beautiful even if they don't have what society deems is beautiful. Objectifying the human body is nothing new. However, it's absurd to critique people who are at the peak of physical perfection, most notably Olympic athletes.

These bodies are not objects, they are instruments, with inspiring stories behind them: stories of determination, of truckloads of Lucozade, of millions of mornings of getting up to swim or run or row instead of sleeping in like all the other teenagers.

We are wowed by these people's stories. We worship sells. But soon shallowness takes over and we reduce Olympic athletes to superficial bodies. She continues: "This turns quickly from a state of admiration, sexual or otherwise, to objectification, a sells of someone's story and a close up of their balls.

It seems an antithesis of what the Olympics is about -- the individual, their particular achievement. Shallowness and objectification seems to be the antithesis of American culture. Sells place that consciously promotes sexist and misogynistic advertisements should not sells the same place where you can pursue " the American Dream.

However, there are advertising agencies and fashion brands and big-names in the industry who are striving to create meaningful advertisements and change, in the U.

In this three-minute spot from Sex Life insurance, it follows the day-to-day life of a sells guy who helps those around him. He realizes the power of paying it forward as when it says in the commercial: "What he does receive are emotions. He witnesses happiness.

Reaches a deeper understanding. Feels the love. Receives what money can't buy. A world made more beautiful. Another thought-provoking advertisement comes from Ogilvy Amsterdam and Dela, a funeral insurance company. From Adweekthis campaign urges people to, while they still can, "say something wonderful" to those who are closest to them.

The first is of a woman who surprises her widowed father by showing her affection by singing a song. The second is of a devoted husband of more than 50 years who continues to express his love of his wife in front sex her water aerobics class. The last shows an overweight, bullied student who gives thanks to his teacher for helping him " overcome his social awkwardness.

In an effort to show more "real" women in advertisements, American Eagle's young women's lingerie line, Aerie, is showing how the girls are in real life, un-photoshopped and with "flaws. We left beauty marks, we left tattoos, what you see is really what you get with our campaign. But is what sex see sex what you get? It's a step in the right direction, but the campaign still features young, thin, conventionally attractive women.

In a recent study written in The Guardianadvertising in television is "drastically under-representing" to the point where only 5 percent of television advertisements showcase ethnic minorities. There are more plus-size models appearing in magazines more minorities are being featured on magazine covers though it's still controversial.

Is this magazine cover racist or "fat-ist"? Altman continues :. They are still models, they're still gorgeous, they just look a little more like the rest of us. We're hoping to break the mold It's a selling point because our customers represent this great demographic and they don't really get to see what girls their age really look like. In an age where shallowness is revered, where beauty is unfortunately skin deep, will we ever truly see what "girls our age" look like?

Beauty marks, dimples, stretch marks and all? We may never be truly comfortable in our own skin, and people are taking drastic measures to change how they look and perhaps to look more like those photoshopped, artificial images.

Eating disorders affect up to 24 million Americans. In a survey of 5th to 12th graders, 69 percent said that pictures in magazines influenced their idea of what sex "perfect body" looks like. But the number of people who actually have the body type most advertisements portray as "ideal" is a dismal five percent. The road to society's definition of perfection is marked with cosmetic surgeries, eating disorders and Photoshop.

Maybe it's time to redefine beauty, to incorporate what it's like on the "inside" as well as what's immediately perceived to be on the outside. The debate around whether "sex sells" in advertising and in life is hurting men and women. In sex studies, attractive people get called back for interviews at a higher rate than unattractive people.

Sex Hamermeshan economics professor at the University of Texas in Austin, researched this topic and some of it is referenced below from the Wall Street Journal :. Hamermesh estimates. Women and minorities, who are already lacking in being well-represented, have to fight extra hard against this double-standard to prove they have brains behind the shell of a body.

You can pursue the American dream You can land the best job There are so many road blocks in the way of women and minorities pursuing a career that is not in "beauty" or athletics. Neil DeGrasse Tyson explains the struggles he faced in pursuing a career in science as a Black man and how that can relate to women. At a panel discussion at the Center for Inquiryhe said:. My life experience tells me that when you don't find Blacks and women in the sciences, I know that these forces are real and I had to survive them in order to get to where I am today.

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Does sex sell?

Sex still sells. That's the conclusion of new research that finds ads featuring sex are on the rise, so to speak. The study, from the University of. Katy Perry and Madonna posed on the cover of the summer issue of V magazine for a “bondage-themed” photo shoot for photographer Steven.

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